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The world of perfumery continues to evolve, surprising us with launches that become true icons every year.
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In 2025, some fragrances won the hearts of thousands of people around the world, representing trends ranging from natural freshness to bold and sophisticated compositions.
One of the biggest trends of the year was the search for perfumes that reflect a commitment to sustainability. Renowned brands such as Chanel, Dior and Jo Malone launched collections created with natural ingredients and eco-friendly practices.
Destaque para o “Green Horizon”, da marca fictícia Essentia, que combina notas frescas de bergamota, folhas de figo e vetiver. Este perfume é uma homenagem à natureza, com uma embalagem biodegradável que reforça a preocupação ambiental. Outro exemplo é o “Eco Luxe”, que mistura flores silvestres e madeira de cedro, perfeito para quem busca uma fragrância sofisticada e consciente.
Os florais clássicos voltaram com força total em 2025, mas com um toque contemporâneo. Perfumes como “Rosa Sublime”, da House of Light, brought the rose into the spotlight, this time with a more modern approach, combined with touches of lychee and pink pepper.
Outra fragrância floral que fez sucesso foi o “Jasmine Noir 2025”, uma reinterpretação de um clássico com a adição de âmbar e baunilha. Esse perfume foi um dos mais procurados por mulheres que amam um aroma delicado, mas com uma presença marcante.
Perfumes with gourmand notes, reminiscent of dessert and sweet aromas, are still in fashion. In 2025, they have been reinvented with a more balanced touch.
O “Caramel Dream”, de uma nova marca de nicho chamada Gourmand Studio, was one of the biggest hits. With notes of salted caramel, tonka bean and a light touch of orange blossom, it won over fans looking for an enveloping and comforting perfume.
The most popular perfumes of 2025 reflect the diversity and changing tastes and trends of the public. Whether you’re a fan of fresh, light fragrances or intense, sophisticated scents, this year brought options for every style and personality.
Os perfumes mais populares incluem fragrâncias florais modernas, opções sustentáveis e perfumes com notas gourmand. Exemplos como “Rosa Sublime” e “Caramel Dream” ganharam destaque este ano.
Sustainability, personalized perfumes and unisex fragrances were strong trends. In addition, there was a big return to classic florals with contemporary touches.
Yes, many brands have adopted sustainable practices, using natural ingredients, biodegradable packaging and eco-friendly production methods.
Sim, muitos perfumes femininos populares são também unissex, como o “Amber Rain”, que mistura notas equilibradas para agradar a diferentes públicos.
Perfumes can be found in specialty stores, online perfumeries, and on the brands’ official websites. Some fragrances are also available in limited editions, so it’s worth checking out quickly!
